Other Social Media Sites
Any business knows that the power of social media can have a major impact on your business and getting your online presence recognised. Everyone knows, and uses, Facebook and Twitter and these are great but there are others that work equally as well, if not better in some circumstances. For the purpose of this article I’m going to look at another 5 to enable you to make an informed decision as to which best suit your needs.
The social media site of choice for many businesses. LinkedIn doesn’t have the social aspects of Facebook in that you don’t have a time line clogged up with pictures of your contacts kids! After creating your professional profile you can build up a contact list of people you know, and trust, in business as well as building new business connection. It is also a highly useful research tool and serves as a good way of finding out about somebody before you start doing business with them.
Working on the premise of the current buzz word of visual impact, the membership of this site has soared in recent years. This site revolves around images, and by making contacts and following people, a la Twitter, and getting to follow you, your business can sell itself through images. What you sell, what you offer in the way of services, there is no limit to what you can promote through Pinterest. Even the best known global brands in the world are now using this site, as you can see from the image, so you know you are in good company.
Digg
A highly useful social news site which has been designed to help people share their own, and discover, new content from anywhere on the net. Once registered users can submit stories or links and other user then comment and vote on them. By voting on the content it is effectively being ‘dugg’ or ‘buried’ depending on whether the vote is positive or negative.
YouTube
Let’s get something straight from the outset; YouTube is NOT just for music, in fact, that is only a small portion of what this great video sharing site is all about. Businesses can create their own YouTube channel and get their message across using the power of video as opposed to the still image or written word. Once you have uploaded your video it can then be viewed and shared by others. You can imbed the code into blogs, other sites etc as a direct link to your video. This is fast becoming the #1 platform for delivering business news in a fun way that attracts attention from the right people, and the site offers guides to how best to promote your products or services through this medium.
Yelp
Unlike other social media sites Yelp.com is packed with listings of absolutely anything and everything that makes up your average community. Once you have listed on Yelp you can ask customers and clients to review it. The lists on here cover everything from restaurants, shops and hotels to museums, freelancing services and ecommerce. Working on the premise of all publicity is good publicity, many companies have incorporated their bad reviews into their marketing strategy, so don’t get upset if you get a bad one or two.