linkedin – Intergration

Limit your Social Media Presence for Best Results

February 12, 2015 intergration

We’ve all heard the mantra that you have to be on as many social media channels as possible and must be continually updating them and engaging with your potential audience, or you’re leaving loads of potential business on the table.

But is it actually true?

Simple answer – no.

There are certainly multiple benefits to be had from implementing an effective social media strategy, but for myself I’ve never been in favour of the “headless chicken” approach to marketing, which generates lots of activity but very little return.

What you should really do is focus on the social media outlets that will provide you the best return from any activity you engage with on them.

I always recommend businesses use Twitter, as I believe it to be a very useful method of promoting your website content and finding new Followers in a process of continuous expansion of your audience (more on social media marketing here). But beyond that, I’m not convinced that Facebook works very well for those not in a business to consumer industry – so for business to business firms I recommend LinkedIn, Facebook being more aimed at the retail market or those who wish to target and engage with potential customers to develop a personal relationship (eg musicians, writers).

As for the other social media sites, do you really need an Instagram account? Or Pinterest? Or Vine? Sure, these are well-populated media with plenty of activity, but you should really think about where you want to focus your attention before you get involved with throwing everything at the wall in the hope it will stick – there’s nothing that says “we don’t care about you” more than a ghost town social media account.

Other Social Media Sites

November 11, 2014 intergration

Any business knows that the power of social media can have a major impact on your business and getting your online presence recognised. Everyone knows, and uses, Facebook and Twitter and these are great but there are others that work equally as well, if not better in some circumstances. For the purpose of this article I’m going to look at another 5 to enable you to make an informed decision as to which best suit your needs.

The social media site of choice for many businesses. LinkedIn doesn’t have the social aspects of Facebook in that you don’t have a time line clogged up with pictures of your contacts kids! After creating your professional profile you can build up a contact list of people you know, and trust, in business as well as building new business connection. It is also a highly useful research tool and serves as a good way of finding out about somebody before you start doing business with them.

Working on the premise of the current buzz word of visual impact, the membership of this site has soared in recent years. This site revolves around images, and by making contacts and following people, a la Twitter, and getting to follow you, your business can sell itself through images. What you sell, what you offer in the way of services, there is no limit to what you can promote through Pinterest. Even the best known global brands in the world are now using this site, as you can see from the image, so you know you are in good company.

Digg

A highly useful social news site which has been designed to help people share their own, and discover, new content from anywhere on the net. Once registered users can submit stories or links and other user then comment and vote on them. By voting on the content it is effectively being ‘dugg’ or ‘buried’ depending on whether the vote is positive or negative.

YouTube

Let’s get something straight from the outset; YouTube is NOT just for music, in fact, that is only a small portion of what this great video sharing site is all about. Businesses can create their own YouTube channel and get their message across using the power of video as opposed to the still image or written word. Once you have uploaded your video it can then be viewed and shared by others. You can imbed the code into blogs, other sites etc as a direct link to your video. This is fast becoming the #1 platform for delivering business news in a fun way that attracts attention from the right people, and the site offers guides to how best to promote your products or services through this medium.

Yelp

Unlike other social media sites Yelp.com is packed with listings of absolutely anything and everything that makes up your average community. Once you have listed on Yelp you can ask customers and clients to review it. The lists on here cover everything from restaurants, shops and hotels to museums, freelancing services and ecommerce. Working on the premise of all publicity is good publicity, many companies have incorporated their bad reviews into their marketing strategy, so don’t get upset if you get a bad one or two.

Pay Per Click Social Media Advertising

October 11, 2014 intergration

Each of the main social media sites that businesses should be aware of – Facebook Twitter and LinkedIn – offer a Pay Per Click advertising service. So what does this actually mean and how can you go about promoting your business online? Here’s a quick overview of some of the options available:

1) Facebook Promoted Posts

Once you write a unique, engaging post on Facebook, you can then promote it to other Facebook users. (If you use Facebook, you’ve almost certainly seen these promoted posts in your timeline). You can target the type of user to show it to using several demographic factors, such as age, location, gender, likes and interests, education level etc.

This means that your ad will only show to the type of people who you determine are your main target audience – thus generating more interest from the people you want to know about you and ignoring people you don’t want to target.

2) Twitter Promoted Tweets

Similar to the idea of promoted Facebook posts, as outlined above, this service allows you to get your Tweets in front of your target audience. Just like with Facebook, you can target the type of people to show the Tweets to using various demographic traits including location, gender, interests etc, as well as by device – ie you may wish to only target people viewing the Tweet on a desktop machine, or on a mobile phone.

3) LinkedIn Ads

You may not be as familiar with LinkedIn as with Facebook and Google. It claims to be the “..world’s largest audience of active, influential professionals.” So it’s generally going to work well for you if you target businesses with your products or services – though many companies have also reported success selling consumer-related products, as after all, businesspeople and professionals are people too!

LinkedIn ads are similar to AdWords ads in the way they display on the page, though they can also incorporate video clips for increased engagement. The targeting options are more detailed than for either Facebook or Twitter, as they also allow you to target via job title and skillset.

Pay Per Click

If you’re wondering what this means, it’s the process whereby you only pay an advertising fee when somebody actually clicks on your advert having seen it on one of the sites above. You can set a maximum figure per click, as well as a maximum amount you’re prepared to pay each day, to ensure you don’t spend more than you wish to if loads of people click the ad.

One thing I always say to PPC clients of mine, is that you actually shouldn’t be afraid of spending a lot of money on PPC advertising anyway, as if it’s setup and managed properly, the more you spend, the more customers you attract and thus the more profit you make.

Intergration

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Limit your Social Media Presence for Best Results

February 12, 2015 intergration

Pay Per Click Social Media Advertising

October 11, 2014 intergration

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