One of the issues I come up against most often when I’m telling clients they should be writing new content for their blogs on a frequent basis, is the problem of what to write. And, beyond that, what to write that is actually going to be interesting and engaging for the reader. (Of course, this issue isn’t exclusive to blog posts, with Facebook, Twitter etc posts casusing the same problem for most people – with the same solution, as below)….
A sales funnel is essentially the path that your customers take from initially becoming aware of your business to ending up making a purchase. Whilst it’s a useful piece of imagery and an adequate means of describing the process, I’ve always thought there was something a little misleading about the use of the word “funnel” in this regard. For instance, when using a funnel to pour liquid from one bottle into another, the idea behind that process is to get…
If you run a business, you’ve no doubt been told that you need to be utilising social media, as “everyone is” and if you don’t, you’ll get left behind. No doubt you’ve setup a Facebook page and a Twitter account (you may even have been persuaded to put a Google+ page together, following all the hype about its value for businesses over the last couple of years), and have waited for the customers to roll in. And waited. And waited……
If you’ve seen the film “Minority Report”, you might remember the nature of some of the future advertising that was featured – ie specific targeting of the individual characters from the animated billboards by name based on their likes etc. Well now it appears as though we are a step closer to that sort of thing, with the news that an American software company, Ditto Labs, has developed image recognition software for social media images. The software will recognise specific…
Each of the main social media sites that businesses should be aware of – Facebook Twitter and LinkedIn – offer a Pay Per Click advertising service. So what does this actually mean and how can you go about promoting your business online? Here’s a quick overview of some of the options available: 1) Facebook Promoted Posts Once you write a unique, engaging post on Facebook, you can then promote it to other Facebook users. (If you use Facebook, you’ve almost…
We’re all (probably) aware that SEO stands for Search Engine Optimisation – the process of making your site “search engine friendly” such that it attracts multiple visits from people performing relevant search queries – but there are some other definitions of SEO that have been somewhat overshadowed by the internet marketing version. For instance, there is the term Senior Executive Officer – a rarely used term that is probably more commonly replaced nowadays with Chief Executive Officer (possibly in order…
In the olden days before the internet was quite so prevalent in daily life as it is now – ie around 15 years ago for most people! – when you wanted to record your innermost thoughts, you might have kept a writtern journal or diary. At various stages of my life, I have kept a daily record of activities and thoughts I’d had, sometimes expanding these thoughts a little so they were more than simple jottings and factual records of…
A recent giveaway section in The Times newspaper (www.thetimes.co.uk) was called “Successful Modern Entrepreneurship”. It featured mostly interviews with UK business owners discussing how they manage to run their business successfully, whilst also making time for other activities in a work / life balance manner. Several of the interviewees discussed how they were not only the MD / CEO of their business, but that they were also the people primarily responsible for marketing and promoting the company to others. This…