Limit your Social Media Presence for Best Results

Limit your Social Media Presence for Best Results

We’ve all heard the mantra that you have to be on as many social media channels as possible and must be continually updating them and engaging with your potential audience, or you’re leaving loads of potential business on the table. But is it actually true? Simple answer – no. There are certainly multiple benefits to be had from implementing an effective social media strategy, but for myself I’ve never been in favour of the “headless chicken” approach to marketing, which…

Read More Read More

Google Update Chatter

Google Update Chatter

There’s often a lot of talk amongst SEO professionals about Google updates and potential updates, with many of them seemingly spending their whole working day analysing the tiniest variations in the data they see to determine whether “the big G” has made an update or not. Indeed, when Google first became the dominant force in the world of SEO, there were multiple websites and forums dedicated to trying to detect what used to be known as the “Google Dance” –…

Read More Read More

New Year New Content

New Year New Content

As we move into another new year (2015 already!), you’re probably thinking the same as I am: My site needs some new content! One of the things I’ve come up against repeatedly over the last few years is business owners telling me they know they should be updating their site, but they just don’t get the time. So, with that in mind, I’ve revised my own offering on this site to focus solely on the type of content marketing solutions…

Read More Read More

Internet Marketing hits the Mainstream

Internet Marketing hits the Mainstream

With the announcement of this year’s winner of the TV reality show The Apprentice, it seems that internet marketing has become somewhat more mainstream than it used to be. I received no fewer than 4 text messages from people asking me if Mark Wright, the newly-crowned winner, was planning to setup a business that operated in the same field as me. And yes, it seems that Lord Alan Sugar’s new business partner is going to be trying to develop a…

Read More Read More

SEhOhoho – SEO for Christmas

SEhOhoho – SEO for Christmas

Conventional wisdom dictates that, for a website to be properly optimised in time for Christmas, the work has to be put in from May onwards, as there can be a 6 month lead time before it bears any fruit. All very sensible and believable, but is it actually necessary to plan this far ahead? Well, I’m certainly of the opinion that the more effort you put in, for the longer a period, the more successful you are going to be…

Read More Read More

Other Social Media Sites

Other Social Media Sites

Any business knows that the power of social media can have a major impact on your business and getting your online presence recognised. Everyone knows, and uses, Facebook and Twitter and these are great but there are others that work equally as well, if not better in some circumstances. For the purpose of this article I’m going to look at another 5 to enable you to make an informed decision as to which best suit your needs. LinkedIn The social…

Read More Read More

Social Media Horror Stories!

Social Media Horror Stories!

With Halloween already becoming a distant memory we will all have packed away our ghoulish costumes for another year. Sadly, this isn’t the case in the business world as they have to suffer a degree of horror all year round, particularly in the world of social media. Many have discovered to their chagrin just how black the dark side of social media really can be and the results of those public outcries can be very hard to come back from….

Read More Read More

Blog Post Inspiration – part 4

Blog Post Inspiration – part 4

OK, so following on from my previous 3 posts about getting inspiration for what to write on your own blog, Facebook, Twitter etc. – here’s another couple of example client industries, with another fantastic source of potential ideas. The 2 clients I’m looking at are a firm of solicitors and a restaurant. The solicitors firm is a fairly easy one to find content inspiration for, as there are literally loads and loads of news stories everyday relating to legal issues….

Read More Read More

How to Get Blog Post Ideas – pt 3

How to Get Blog Post Ideas – pt 3

Continuing from my post the other day, in the next 2 posts I’m going to look at some other client industries, finding the inspiration from places that aren’t a daily newspaper such as The Times. First up, Google News, and the industries I’ll be looking at are an online retailer of a specific GPS tracking product for cats or dogs; and a firm operating in the building / house repair market. This is obviously similar to the newspaper idea, but…

Read More Read More

Getting Blog Post Ideas Part 2

Getting Blog Post Ideas Part 2

In the last post, I suggested I’d be demonstrating the process I use to come up with ideas for blog posts using some clients of mine as examples. I’m not going to point you in the direction of their websites (as most people want their site visitors to believe they are coming up with the blog content for themselves), so what Ill do is give you 3 examples of particular industries that actual clients of mine work in. Client Industry…

Read More Read More