New Digital Marketing Posts
I’ve recently added another couple of blog posts to my main marketing consultancy site:
An Introduction to Behavioural Targeting – an overview of the concept of behaviour targeting – a meethod that helps online advertisers promote their message to people with a highly relevant range of interests.
AdWords for SEO – outlining a method for using Google’s advertising system to identify top performing headlines and descriptions, which you can then copy in your site’s metadata to achieve a better click through rate in the organic listings.