OK, so following on from my previous 3 posts about getting inspiration for what to write on your own blog, Facebook, Twitter etc. – here’s another couple of example client industries, with another fantastic source of potential ideas.

The 2 clients I’m looking at are a firm of solicitors and a restaurant.

The solicitors firm is a fairly easy one to find content inspiration for, as there are literally loads and loads of news stories everyday relating to legal issues. But outside of the news, there are plenty of other places you can find ideas, such as Wikipedia.

For example, a Wikipedia search for the word “solicitors”, gives a page dedicated to explaining various facets of the profession, including a whole range of links to other relevant pages. It’s this extra linking that can provide most of your ideas, as there are so many other relevant pieces of information available that can be turned into a post or series of posts from your own point of view.

Looking at the restaurant industry, Wikipedia gives us plenty of inspiration regarding such things as the history of restaurants (where you could presumably slot yourself in somewhere along the line), the number of restaurants around the world etc, along with a large range of links to other relevant pages that can provide even more ideas for you to work on.

And then we come to the king of the internet – Google itself. having seen what we can do with Wikipedia, Google News etc, we can translate these ideas into performing a simple Google search in order to find ideas to write about. Obviously a simple keyword phrase such as “restaurants” or “solicitors” will bring up the websites of potential competitors, so I recommend going a bit more in-depth here; and in paticular making use of Google’s “predictive search” facility, which will show you currently popular searches when you type words into the search box.

For instance, the word “restaurants” has plenty of suggestions for what other people are searching for, including such things as “restaurant reservations” – which could inspire a post about top tips for securing a reservation at particular restaurants.

So there’s plenty of methods for finding ideas – especially for those of you who’ve read the book I mentioned in my first post, A Technique for Producing Ideas by James Webb Young – and I hope you’ve found some inspiration of your own in theses pages.