Intro to Remarketing – Cookies
I’ve added a new blog post, outlining the possibilities for remarketing advertising through the use of cookies – something that many people are still unaware of, even though it’s probably happening to them everyday.
New Digital Marketing Posts
I’ve recently added another couple of blog posts to my main marketing consultancy site: An Introduction to Behavioural Targeting – an overview of the concept of behaviour targeting – a meethod that helps online advertisers promote their message to people with a highly relevant range of interests. AdWords for SEO – outlining a method for using Google’s advertising system to identify top performing headlines and descriptions, which you can then copy in your site’s metadata to achieve a better click…
Internet Marketing Blog
Throughout 2016, I was working on a project which prevented me from blogging here on the Intergration site, due to a potential conflict of interest. I’ve also recently evolved my own service offering, such that most of the future blog posts that would have been posted here originally, are now going to be posted on my consultancy services site. This is where you can now see the first one – AdWords Copywriter – about the necessity of having a copywriter write your…
Search Engine Optimisation (SEO) Jargon
The world of SEO is no stranger to a bewildering term or two, with almost as many confusing acronyms and mystifying expressions as can be found in the average end of year tax form.
The “SEO is Dead” Myth
I’ve been promoting websites since 1998 – before we even used the term Search Engine Optimisation. Back then it was far from clear which of the multiple search engines would rise to enjoy the kind of dominance that the mighty Google now enjoys, with multiple sites competing for your searching time. (Lycos, Infoseek, AltaVista etc etc).
Mad Men + Maths Men = Successful Marketing in the Digital Age
A great article and interview in The Times, on Saturday 24th October 2015, with Miles Young – the Chief Executive of Ogilvy & Mather Worldwide. (http://www.thetimes.co.uk/tto/business/industries/media/article4594544.ece)
Email Newsletters – a Worthwhile Value Exchange?
One of the things that businesses feel they should be doing is sending out email newsletters to their clients and potential clients on an ongoing basis.
Why Should You be Top of Google?
In all the years I’ve been promoting websites (17 so far and counting), one of the things I get asked most often is to get a particular site to “the top of Google”. Now, over the years there have been various ideas as to what the “top” of Google actually is – with Top Ten, Top Five and Top Three often being regarded as a very good runner up to that coveted Number 1 slot.
Interesting CTR for PPC Issue
One of the fundamental tenets of running a successful PPC campaign is to try and improve Click Through Rate (CTR) – that is, if a higher CTR is one of your Key Performance Indicators (KPIs), of course. So it was interesting to review a split test pair of ads recently where there was a clear winner in terms of higher CTR – 7.1% versus 4.3% – which would ordinarily have resulted in the ad with the lower CTR being Paused and…
Some Essentials for SEO
There are many things which can go into a successful SEO project – even in these days of content marketing and quality links. But overall, there are a few essential elements that I recommend for all sites in order for them to be search engine friendly. 1) Metadata The forgotten relation in SEO. Whilst description tags and the like are not as important as they were when I first started optimising sites – way back in the “dark ages” of…